(Texas Capital Bank)
Texas Capital Initio™
Texas Capital Initio™, an internally developed, proprietary digital onboarding solution designed to revolutionize the commercial banking experience by simplifying and accelerating the process of opening an account.
(problem)
The traditional commercial banking onboarding process was lengthy, paper‑heavy, and required multiple in‑person interactions, creating significant friction for businesses trying to open accounts quickly.
(goal)
Design a streamlined digital onboarding experience that simplifies and accelerates commercial account opening, reducing the time and effort required from both clients and bank staff.
(my role)
UX Designer
- Designed the end‑to‑end digital onboarding flow for Texas Capital Initio™
- Mapped the customer journey to identify and eliminate friction points in the account‑opening process
- Designed step‑by‑step form flows, progress indicators, and error states for a guided user experience
- Ensured the experience met compliance and accessibility requirements for commercial banking
- Collaborated with product and engineering teams to deliver a production‑ready design
(user research)
- Conducted discovery sessions with bank relationship managers and commercial clients to map pain points in the existing onboarding process
- Identified key drop‑off points and sources of confusion in traditional onboarding workflows
- Benchmarked against leading digital onboarding experiences in the financial services industry
(key considerations)
- Compliance and data accuracy are non‑negotiable — the design must guide users without introducing errors
- Progress transparency is essential to keep users engaged through a multi‑step process
- The experience must balance speed for the client with the thoroughness required by the bank
(contact me)
let's work together
Have a project in mind or just want to say hello? I'd love to hear from you.